I think we do (and have to) take a more conservative approach. We try to make sure a lion's share of income goes to development, and then we spend a portion on advertising to try to drive up server numbers. The number that will make the game more compelling. It's a delicate balance for sure, as both impact gameplay. If you'd REALLY like to help, share our posts Friends are always better sales people than employees. In particular, we've gotten some great exposure on Reddit lately. If you see our posts there, upvote. It will make the game better today AND in the future.