Maybe you haven't played in a few weeks? Announcements started a few weeks ago...
System announcements for the event has been constant
Community report announced the event https://www.wwiionline.com/community-notes/reports/16528-community-report-memorial-weekend
As far as outside gaming sites...
And we got a mention in another games review
We had a Reddit post that went nuts on Memorial Day weekend that resulted in a MANY (can't divulge #'s) sign-ups, and tons of traffic to our website.
Specials are up or will be soon!
The Marketing team has done a tremendous job, but it only starts here!