I’d estimate that an improved F2P to premium conversion correlates directly to the amount of logged sorties / days logged in.
We are certainly seeing squaddies who start as F2P “switch over” if they are still with us 7+ days after joining. The industry that I’ve worked in since leaving the forces (let’s just say it’s “years”, lol) is subscription-based, and to improve yield, one must improve the experience.
Days 1-14 of Mr Greentag are critical, of which I have no doubt CRS are aware. It’s tapping into what “clicks” for the diverse range of player that is the key. This is of course extremely complex, and seemingly the biggest challenge. It’s obvious that projects have been attempted before (training, host squad) to varied levels of success.
What I also see is some experienced players on F2P as they simply do not have the cash right now to commit but wish to remain in game and part of the team. There’s nothing wrong with that. I do take exception to the former subscriber who uses his F2P account to simply flame CRS and the players via this forum and not login, that’s just idiotic.
The price is what it is: wwiionline is not (and never has been) mainstream. It is a boutique experience that targets a very specific end-user. I can’t see us ever being able to compete with the big guys, and frankly why should we? Continuing to improve the game is critical, as is (obviously) increasing the number of recurring subscribers. They go hand-in-hand.
Subscriber acquisition (marketing) and the subscriber journey (engagement) are the critical factors to ensuring we kick-on. My personal view is that focusing significant time on pricing strategies is the wrong direction to take.