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sunst4r

Facebooks Ads

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Advertisements are best organized in campaigns. Setting up ads on any platform costs money over time so it's best to start a marketing campaign over one or two months when you have something concrete to show off, like a new content patch, to also get inactive players back and have people actively talking about the game for a certain timeframe. The goal there is to concentrate on a single timeframe to use all the ressources allocated to the marketing budget and drown out the competition by buying ad space on multiple platforms, getting influencers on board, hosting events etc. If CRS were to use the same ressources to only buy Facebook ads but over a longer period of time it wouldn't nearly have the same effect since a single source of communication isn't enough to garner attention. People are bombarded with all sorts of services vying for their attention. It takes a lot more than a few ads on a single platform to garner attention nowadays. 

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I think we do (and have to) take a more conservative approach.  We try to make sure a lion's share of income goes to development, and then  we spend a portion on advertising to try to drive up server numbers. The number that will make the game more compelling.

It's a delicate balance for sure, as both impact gameplay.

If you'd REALLY like to help, share our posts :)  Friends are always better sales people than employees. 

In particular, we've gotten some great exposure on Reddit lately.  If you see our posts there, upvote.  It will make the game better today AND in the future.

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